Facebook Exchange Brings Triggit to Near Profitability With $7.4 Million Funding Round
DSP eyeing international expansion in 2013
The Facebook Exchange hasn’t only brought ad tech firms a new revenue stream with advertisers looking to retarget users on the social network. For demand-side platform (and FBX partner) Triggit, it’s also brought a new $7.4 million funding round led by VC firms Spark Capital and Foundry Group and joined by previous angel investors.
Triggit told the prospective investors about FBX in the spring, said Triggit CEO Zach Coelius. After FBX launched and the investors saw how it performed, “they came to us and made an offer we couldn’t refuse,” Coelius said, declining to state Triggit’s valuation.
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