Facebook Exchange ads enter News Feed; limited to desktop and select DSPs for now
Facebook has launched a small test to introduce Facebook Exchange Ads in its News Feed on desktop, according to the Facebook Studio blog.
The company is working with a small group of demand side platforms (DSPs) including TellApart, MediaMath and Nanigans. It has also said it will begin making the ads available for more DSPs and advertisers in the coming weeks.
The new retargeting ads will appear in the News Feed only on desktop. Facebook has yet to introduce mobile retargeting into the FBX. Previously,
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