Facebook Engagement Is On The Decline & Other Surprising Facts About Opt-In Video Advertising

Today Jun Group, the leading incentivized video ad platform, has released a report on The State of Opt-In Video and Consumer Engagement, which takes a look at how advertisers are using opt-in video to drive consumer engagement. The report showed some interesting findings—most notably, that Facebook engagement is on the decline.

Today Jun Group, the leading incentivized video ad platform, has released a report on The State of Opt-In Video and Consumer Engagement, which takes a look at how advertisers are using opt-in video to drive consumer engagement.  The report showed some interesting findings—most notably, that Facebook engagement is on the decline.  Read on to learn more.

The Jun Group study is based on a sample of 7.7 million user-initiated video ad views between May and August 2012. 

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