Facebook enables charitable contributions through Gifts platform
Facebook today announced a new feature for the Facebook Gifts platform which enables users to make a charitable contribution in honor of friends or a family member.
Facebook Gifts, launched in September, enables users to buy physical goods that can be sent to friends. The new feature allows users to send a gift in the form of a charitable donation to a partner nonprofit organization. If the gifter is not sure which organization to donate to, the recipient can choose the organization themselves.
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