WiseStamp Gives Email Signatures A Taste Of Facebook

Last year, MailChimp added support for the Facebook like button in email platforms. WiseStamp is taking the next step, releasing an app that allows users to promote Facebook pages in the signature files of their emails.

Last year, MailChimp added support for the Facebook like button in email platforms. WiseStamp is taking the next step, releasing an app that allows users to promote Facebook pages in the signature files of their emails.

Facebook Page Email App from WiseStamp incorporates Facebook pages into the signature files of emails sent via Gmail, Yahoo! Mail, Hotmail, and AOL.

Our take: Including the actual Facebook graphics and functionality within the email is far more of an attention-grabber than simply adding a URL, and will likely result in more click-throughs. However, with Facebook at more than 800 million members, we wonder how many email contacts potential users have who aren’t already Facebook contacts. In other words, why not just share the contact via Facebook?

WiseStamp also has a similar app under development that will allow users to include their Facebook status updates in emails, and the company said it will open its public application-programming interface to developers and publishers shortly.

Readers: Do you see the need to include Facebook content within emails, or do you believe in the separation of church and state?