Experian Hitwise is hosting a webinar tomorrow to examine how the 2012 elections are impacted by the rise Facebook and other digital media.
Facebook has proven to be a key outreach strategy for candidates running in 2012.
From small, local races up to the presidential contest, campaigns are hiring digital strategists to take advantage of the latest Facebook applications, advertising tools and other resources that will help reach specific voting blocs.
Among the topics Experian will be cover are:
1. How the digital landscape has evolved since 2008: Since the last presidential election, Twitter is hosting town halls and advertising, and Facebook has passed Google in market share. Learn how these changes are affecting campaigns and the media who cover them.
2. Presidential campaigns’ online performance: Find out which top presidential candidates’ are capturing the most traffic and how they’re doing it.
3. Best practices for digital crisis management: In the year of Weinergate, discover the lifecycle of a high-interest news story and web users’ corresponding patterns of behavior.
4. Reaching key constituencies online: Facebook and social media is effective at microtargeting different constituencies that might otherwise be hard to reach.
To join the webinar, click here to register. It runs from 1 p.m. to 1:45 p.m. Eastern Daylight Time.