Facebook Earnings a 'Watershed Event' for Advertising on Mobile Social Sites
Facebook’s recent earnings statement is likely to give a big boost to advertising on mobile social networks, according to Opera Software executive vice president of consumer mobile Mahi de Silva. Marketers will be more confident about spending for advertising on social apps and websites, and the media owners will be more assertive in setting prices, he said.
Facebook’s recent earnings statement — which showed dramatic increases in the company’s revenue from mobile users — is likely to give a big boost to advertising on mobile social networks, according to Opera Software executive vice president of consumer mobile Mahi de Silva.
“Tuesday afternoon, by every measure of the ad industry, Facebook hit the ball out of the ballpark. That earnings release will do a lot for social content in general on mobile,” de Silva said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in