Zuckerberg is leaving Facebook? Yes, but it’s not the one you think. Randi Zuckerberg, Mark’s older sister, leaves Facebook.
Randi Zuckerberg may not be a household name, but she has been Facebook’s Director of Marketing for six years, and Mark Zuckerberg’s older sister his entire life. Born in 1982, Randi Zuckerberg has made significant contributions to Facebook over the years. Before her work at Facebook, she was a panelist on Forbes on Fox and wrote Spark Your Career in Advertising. In her time at Facebook, she worked on several projects and partnerships, and she helped launched Facebook Live. She is also credited with bridging the gap between traditional media and social media. For example, in the 2008 election, Zuckerberg linked Facebook with ABC to cover several debates and both republican and democratic conventions. By 2010, she was ranked in the 50” Digital Power Players” by Hollywood Reporter. Sounds like things have been going pretty well. What brought her to the decision to leave Facebook? Was it finally time to leave her little brother’s shadow?
Not quite, according to Zuckerberg. In a statement, she notes: “I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social, participatory viewing that the media industry has since adopted”
What’s next for the older Zuckerberg? She’s had a pretty eventful decade, and one might think a vacation would be top priority. But, perhaps it goes without saying, that the Zuckerberg family always has their eye on the prize. Randi Zuckerberg plans to start her own social media firm. “My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways.” And, Facebook will very much still be part of her plans and collaborations. She clarifies that Facebook will still play a “central element” in her projects and that she plans to “demonstrate that ANYONE can do groundbreaking media work in the platform.”
The real question is: how does Mark feel about this? Well, according to Facebook’s official statement, just fine: “Randi has decided to leave Facebook to start her own company. We are all grateful for her important service.”