Social customer-relationship-management firm Lithium announced that it will add a discussions feature to its LevelUp suite of Facebook applications December 1.
Discussions will become the latest addition to LevelUp, which already offered similar features allowing brand managers to:
- Create community apps that enable users to engage with each other and share opinions, reviews, and tips;
- Use content from fans, such as ideas and photos, to drive campaigns;
- Tag, filter, and moderate wall posts and comments across all of a brand’s Facebook pages; and
- Access a dashboard to monitor engagement, buzz, sentiment, and social influence.
Lithium describes its discussions feature in the video we’ve embedded below.