Lithium Won’t Let Facebook Discussions Be Silenced

Social customer-relationship-management firm Lithium announced that it will add a discussions feature to its LevelUp suite of Facebook applications December 1, responding to Facebook's removal of a comparable tab at the end of October.

Social customer-relationship-management firm Lithium announced that it will add a discussions feature to its LevelUp suite of Facebook applications December 1.

The move responds to the social network’s removal of its discussion tab October 31, and Lithium’s new feature in this vein would compete with offerings from Get Satisfaction and Fanzilla.

Discussions will become the latest addition to LevelUp, which already offered similar features allowing brand managers to:

  • Create community apps that enable users to engage with each other and share opinions, reviews, and tips;
  • Use content from fans, such as ideas and photos, to drive campaigns;
  • Tag, filter, and moderate wall posts and comments across all of a brand’s Facebook pages; and
  • Access a dashboard to monitor engagement, buzz, sentiment, and social influence.

Lithium describes its discussions feature in the video we’ve embedded below.