Facebook deepens video capabilities, allows advertisers to go for reach & frequency

Facebook is trying to offer more tangible value to marketers who utilize video, adding a call to action prompt to page-posted videos that allows viewers to get more information about a company or product after viewing the video. The company is also allowing marketers to optimize campaigns based on reach and frequency — taking a page from the way advertisers buy television ads.

Marketers can also optimize ad campaigns for video views.

Facebook wrote about the new capabilities available through video:

Advertisers will also be able to encourage people who have viewed their videos to view additional content with two new solutions.