VOTE: How Is Customer Service Via Facebook?
Customer-relationship manager Conversocial recently conducted a study on expectations for customer service via Facebook and other social media, and it found both high hopes for the medium and gaps in its execution to date.
Customer-relationship manager Conversocial recently conducted a study on expectations for customer service via Facebook and other social media, and it found both high hopes for the medium and gaps in its execution to date.
Conversocial‘s findings included:
- 50.7 percent of consumers use social media to communicate with companies.
- 78 percent of respondents believe social media will either become the dominant way for consumers to communicate with companies, or it will replace other methods altogether.
- If ignored by brands on social media sites, 45 percent of respondents said they would be angry, and 27.1
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