Yes, You Can Acquire Customers On Facebook
Many people claim that the primary benefit of Facebook is for managing existing customer relationships rather than starting new ones -- but this should not be an either-or proposition.
Many people claim that the primary benefit of Facebook is for managing existing customer relationships rather than starting new ones — but this should not be an either-or proposition.
Yes, Facebook is a great platform for customer relationship management. Facebook accounts for more than 12 percent of all time spent online, and a whopping 38 percent of all page referrals.
Based on these stark numbers, does any sane marketer believe that all they need to do is talk to their existing customers or fans?
Social media marketing generally, and Facebook specifically, matured into measurable drivers of consideration and acquisition.
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