Facebook Currently Using FB.com Internally

As speculation swirls over what domain Facebook might use for its impending email service there has also been discussion about the domain being used however we've at a minimum been able to confirm that Facebook has configured the domain FB.com for internal use.

FB dot comAs speculation swirls over what domain Facebook might use for its impending email service, there has also been discussion about the domain being used — however we’ve at a minimum been able to confirm that Facebook has configured the domain fb.com for internal use.

While we don’t know whether or not the service is being used for the purpose of email, we checked Facebook’s servers to see if they are authoritative for fb.com and were able to confirm that they are. Aside from that, we don’t know the purpose of the domain fb.com. We also can’t say definitively that Facebook owns the domain, however there are three things that lead us to believe they are:

  1. MarkMonitor is very expensive so only large companies tend to work with the firm.
  2. The company has configured the domain as an alias for Facebook.com.
  3. Facebook is the trademark holder for multiple instances of “FB.”

It appears that the social network company is holding on to the domain name but either hasn’t set anything up there yet or at most might have a set-up underway. It’s possible that something could go live on fb.com Monday, just in time for the press conference scheduled in the morning.

Or the address could also be a rather expensive part of Facebook’s effort to pre-empt any sort of domain-name squatting at FB.com. The deeper pockets a company has, the greater the likelihood that another outfit comes along and tries to make money out of a web address that might conflict with a company’s desired brand strategy.

On the other hand, if the address were to be used for email, whether that’s now or in the future, it would make a lot of sense from a psychological standpoint. Fewer required keystrokes can make a world of a difference for those who work or play in real time. While it’s easier to type @gmail.com than @hotmail.com, it’s even simpler to type in an email address ending in @fb.com.

Readers, what do you think is going on with fb.com?

Update
Facebook has now updated its name server to publicly reflect that the company owns the domain name. Facebook would have to make it public within 24 hours of any product launch, which means that many people are now expecting Facebook to use the fb.com domain as part of any email product released on Monday.

Major thanks to Alex Griffiths at Unified Computing for pointing this out. Nick O’Neill contributed to this article.