Facebook CTR, CPC and CPM trends are 'win-win-win,' Spruce Media says
Trends in Facebook clickthrough rates, costs per click and costs per impression indicate a “win-win-win” situation for Facebook, advertisers and users, Facebook ad company Spruce Media says.
One of Facebook’s Strategic Preferred Marketing Developers, Spruce released a report this week detailing CTR, CPC and CPM benchmarks and trends over the past year. Clickthrough rates are up 57.2 percent since Q3 2011, suggesting that users are finding ads to be more relevant and interesting. CPCs have decreased 18.2
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