Facebook Crunches the Numbers on Viral Red Equal Sign
Facebook published its efforts to calculate just how many people changed their profile picture to some version of the HRC pink-on-red equal sign on Tuesday.
The pink-on-red equal sign image created by the Human Rights Campaign to show support for gay marriage as the issue was heard in the Supreme Court earlier this week delivered the LGBT rights group a big social media win.
In an instance of what’s still fun about memes, users created Kosher, not-Kosher, queer-supremicist, Southern comfort, fairy and Martha Stewart spinoffs on the logo. Like a real virus, the logo mutated and spread.
Today, Facebook published its efforts to calculate just how many people changed their profile picture to some version of the image.
“For a long time, when people stood up for a cause and weren’t all physically standing shoulder to shoulder, the size of their impact wasn’t immediately apparent.
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