Facebook Gets Caught Up in CrowdTangle

Facebook announced its acquisition of CrowdTangle, a platform that helps publishers formulate and monitor the performance of their content.

Facebook announced its acquisition of CrowdTangle, a platform that helps publishers formulate and monitor the performance of their content.

A statement on the CrowdTangle homepage from CEO Brandon Silverman and co-founder and chief technology officer Matt Garmur indicated that the platform would continue to serve clients despite the company’s acquisition.

A Facebook spokesperson said in an email to SocialTimes:

Publishers around the world turn to CrowdTangle to surface stories that matter, measure their social performance and identify influencers. We are excited to work with CrowdTangle to deliver these and more insights to more publishers.

And the CrowdTangle statement said:

When we started CrowdTangle in 2011, we began by experimenting with Facebook’s public API (application-programming interface) and trying to come up with creative products we could build on top of its social data.

But what didn’t change in all that time is the fact that we still spend most of our time thinking about creative things we can do with Facebook data. That’s why it’s only fitting we’re going to be officially joining its team and why we’re so excited about it.

We think Facebook is the single most powerful platform in the world in connecting people to each other and to stories they care about. And at a time when there is a revolution taking place in how people connect with the world, our team is passionate about building tools that help publishers get the data and insights they need to succeed. Being able to continue our work but with the full support and resources of Facebook is a dream come true.

Thanks to this partnership, our platform is only going to get more powerful. All of our partners can not only expect the same quality of product, level of support and pace of innovation they have come to expect from us, but they can and should expect even more from us going forward.

Readers: What do you think Facebook will get out of its acquisition of CrowdTangle?