23% Of Firms Offer Customer Support On Facebook
Providing customer service via Facebook is becoming more mainstream, as a survey of 331 companies with annual revenue of more than $10 million found that 23 percent of them provide customer service and support via the social network.
Providing customer service via Facebook is becoming more mainstream: A survey of 331 companies with annual revenue of more than $10 million found that 23 percent of them provide customer service and support via the social network.
The study from MarketTools, a provider of software and services for enterprise feedback management and market research, also found that:
- 34 percent of executives who responded were aware that customers use social media to comment on or complain about products and services, but just one quarter of those respondents said companies always respond.
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