Facebook Credits Will Work With iTunes Applications

It what appears to be an unofficial agreement, Facebook and Apple will honor each other's currency for games running on their platform as long as the cost of virtual goods is the same on both platforms.

It what appears to be an unofficial agreement, Facebook and Apple will honor each other’s currency for games running on their platform as long as the cost of virtual goods is the same on both platforms.

It’s a sort of unofficial pact mentioned by Ubisoft’s VP of Digital Publishing to Tricia Duryee of AllThingsD. Why’s this a big deal? As Duryee cleverly describes the existing state of things for game players, “it’s the equivalent of traveling in Europe before the Euro.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in