Facebook Credits Claim Larger Share Of Revenue

Facebook Credits are carving a niche in overall global revenue at the social network, rising to a projected $470 million revenue total in 2011, or 11 percent of Facebook's total, compared with $140 million, or 7 percent, in 2010, according to a new forecast from eMarketer.

Facebook Credits are carving a niche in overall global revenue at the social network, rising to a projected $470 million revenue total in 2011, or 11 percent of Facebook’s total.

That compares with $140 million, or 7 percent, in 2010, according to a new forecast from eMarketer.

Facebook Credits got a big bump in revenue upon July 1, when the digital currency became mandatory for all game developers, which had to begin sharing 30 percent of revenues generated from the currency with the social network.

The integration of Facebook Credits with third-party presences such as Bing and Apple’s iTunes was likely a factor in the revenue increase, as well.

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