Live videos have skyrocketed on Facebook in recent months, and the social network is rewarding the creators of those videos with a new stand-alone application and a new website.
Facebook director of product Daniel Danker announced at VidCon in June that the social network was building a stand-alone app dedicated to creators on Facebook, and that app launched for iOS users Thursday (Android to follow “in the coming months”).
The Facebook Creator app enables users to create original video, add exclusive features to their Facebook Live offerings and connect with their communities on the social network, and product manager Chris Hatfield detailed some of the app’s features in a blog post:
- Live Creative Kit: Access exclusive tools that make it easy to create live broadcasts with a personalized and fun feel.
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