Facebook continues to test ways to increase event RSVPs

Facebook continues to implement tests that seek to make its events product more useful for event organizers and increase attendance. The latest test involves changing the RSVP option “maybe” to “interested.” There are also larger “join” buttons on some mobile stories about events.

Users in the test group can indicate that they are interested in an event or select existing options of “join” and “decline.” It’s likely that many users do not respond to event invitations at all.

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