Facebook Continues to Make Big Changes

Following yesterday’s announcement that Facebook will be ending forced invites, Tom Whitnah has announced yet another significant change to the Facebook invites system. The new system “will be based on the rate that users accept and ignore requests, whether an application ignores user requests to skip inviting friends, as well as other metrics that reflect the affinity users show for the application as a whole.”

My guess is that the affinity metric will be related to the overall rating that users provide for any given application.

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