Facebook recently changed its News Feed algorithm in an effort to get more pages to use its visual link-share format, claiming that it’s more effective. A new report by Shareaholic, measuring social referrals, shows that the social network is right. Since September, referrals from Facebook have grown 48.85 percent, and represented 17.41 percent of all website referrals in November.
Facebook was one the biggest gainers among social media sites, along with Stumbleupon and Pinterest.
This shows that more users are clicking on stories with Facebook’s improved sharing format, placing an emphasis on big, bold images.
The findings were based on 200,000 websites from around the world, accounting for more than 250 million unique visitors each month.
Shareaholic’s Danny Wong commented on Facebook’s performance in a blog post:
Facebook’s share grew 48.85% (up 5.07 percentage points), Pinterest’s share grew 30.06% (up 1.11 percentage points) and StumbleUpon’s share grew 54.36% (up 0.30 percentage points). Facebook holds the top spot in the social referrals rankings. Last month, this behemoth of a social network drove more than twice the referrals all 7 of the other social media platforms sent to sites, combined.