Facebook ends test of On This Day feature

Last year, Facebook started testing a whimsical feature called On This Day, where users could see what they and their friends were doing exactly a year ago.

Many users noticed recently that the feature is no longer available. Facebook confirmed to Inside Facebook that the test has been completed. It remains to be seen whether or not On This Day will return, but the feature had a passionate following.

There’s definitely a market for this instant nostalgia, as many users have turned to posting from apps such as Timehop to see what they were doing a year ago.

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