Facebook Commerce May Be Better Run by Twentysomethings

Social savviness boosts sales, SMBs say

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging the digital savviness of twentysomethings. It raises the question of whether big retailers should include more young staffers in their social commerce efforts.

At any rate, consider Allison Young, who owns an Apricot Lane franchise with her sister in both Dallas and San Antonio, Texas. They are in their mid-20s, and Young thinks their digitally native sensibilities are the difference between success and failure on Facebook when it comes to their women's fashion retail efforts of the past few years.

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