Here are five reasons why your blog or website would benefit from using Facebook’s comments plugin.

Familiarity And Ease Of Use

Facebook’s commenting system is well-established and very familiar to its over 800 million users, which means new visitors to your site won’t struggle with (nor have to register to use) a comment system they don’t recognize. As such, they’re more likely to comment.

Cross-Platform Support

Users can login to the plugin with their Facebook, Yahoo, AOL or Hotmail credentials

Synchronized Comments

Users can choose to have their comments posted to their Facebook wall — or page, depending on how they posted — and any likes and comments made inside of Facebook will automatically synchronize with the comment on the originating website.