Color Pushes Facebook Video-Sharing With Splashy Ad
Video application start-up Color is promoting its new iPhone and Android apps -- which allow users to substitute 30-second, audio-free video clips, which it calls "visits," for Facebook status updates -- with one hell of a pool party.
Video application start-up Color is promoting its new iPhone and Android apps — which allow users to substitute 30-second, audio-free video clips, which it calls “visits,” for Facebook status updates — with one hell of a pool party.
As first reported by AdAge, the Color YouTube channel features a one-minute ad in which a group of 20-somethings strip down to their underwear and jump into a pool, while one group member uses color to broadcast the impromptu gathering to his Facebook friends.
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