Facebook Collections Can Now Be Shared With Other Users, Who Can Collaborate on Them

The feature is different from the social network’s ad format with the same name

Just in time for the holiday shopping season, Facebook users finally have the ability to share their collections with individual people or groups.

In the interest of avoiding confusion, this update applies to the collections feature that enables users to save and organize content they discover on Facebook, and it has nothing to do with the social network’s collection ad format, which enables brands to feature their offerings in a quick-loading post-click experience powered by Facebook’s Instant Experience (formerly Canvas).

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