Facebook and CNN Monday debuted Facebook-CNN Election Insights, which will allow the cable news network to display, in real-time, the total number of people talking about President Barack Obama, Vice President Joe Biden, Republican presidential nominee Mitt Romney, and his running mate, Rep. Paul Ryan (R-Wis.), during its election coverage.
Facebook-CNN Election Insights will be incorporated into CNN broadcasts, including “The Situation Room with Wolf Blitzer,” as well as CNN.com, CNN Mobile, the cable network’s daily Political Gut Check newsletter, and the social network’s U.S. Politics on Facebook page.
CNN and Facebook teamed up with social integration platform Mass Relevance on Facebook-CNN Election Insights, which will allows users of the social network to:
- View trends on people talking about Obama, Romney, Biden, and Ryan.
- Segment those data by state, gender, and age.
- Use a Facebook comments plugin to join the conversation.
- Like the Facebook pages for Election Insights, CNN Politics, Obama, Biden, Romney, and Ryan.
Facebook Vice President of Corporate Communications and Public Policy Elliot Schrage said:
Facebook is naturally a place where friends engage in political discourse, and we’re pleased to announce that the Facebook-CNN Election Insights tool will offer an interactive, real-time glimpse into how and where this conversation is taking place across the country.
CNN Digital Senior VP KC Estenson added:
We are excited to build on our long relationship with Facebook to transform social media conversation into real-time data. By teaming up with Facebook and Mass Relevance, we can accurately gauge the buzz surrounding this election and deliver it to CNN Digital users, literally as it’s happening.
Readers: Will you incorporate Facebook-CNN Election Insights into your campaign news diet?