Facebook's FTC Settlement May Help Child Monitoring

Will Facebook's recent settlement with the Federal Trade Commission over alleged privacy violations impact software companies that help parents monitor the Facebook habits of their kids?

Will Facebook’s recent settlement with the Federal Trade Commission over alleged privacy violations impact software companies that help parents monitor the Facebook habits of their kids?

Probably not, says Noah Kindler, co-founder and chief operating officer of SocialShield.

In fact, the executive told us it could be a positive turn for his San Bruno, Calif.-based company.

SocialShield is a cloud-based tool that quickly allows parents to monitor their kids’ Facebook activities on computers and mobile devices, saving everything in a permanent archive.

The tool lets a parent examine who their child befriends on the site with a background check. If a teen posts inappropriate content, an adult receive a warning alert immediately.

According to Kindler, products such as SocialShield really exist to fill a parenting role.

He says privacy isn’t a Facebook or social media problem. “This is a parenting challenge in a new parenting world. [Social networks]”change what parenting means. Having great solutions for parents is really valuable.”

Kindler says that SocialShield isn’t planning on any specific updates as a result of Facebook’s recent privacy tweaks. But he says the firm is always ready to update the service as Facebook makes updates to their platform. A recent example are the changes to SocialShield following Facebook’s universal messaging updates.

Kindler is supportive of the privacy changes that Facebook has made to its service. And while Facebook isn’t participating in next week’s teen privacy briefing on Capitol Hill, he says SocialShield would love to participate in that sort of opportunity.

He added that Facebook “seems interested in the topic and working with government agencies.” After all, he first met Facebook representatives last March when the White House kicked off its anti-bullying initiative.

Do you use any Facebook monitoring tools that protect kids as they use social networks like Facebook?