Facebook changing app Notification limits, adding Notification metrics

Starting later this week, applications will no longer have a fixed limit of 40 Notifications per user per day. Instead, the Notifications limit will be dynamic, moving up or down according to the number of users who hide or report Notifications as spam.

While the Notification “spamminess” formula remains unpublished, “We hope this change incentivizes developers to improve the quality of their notifications and encourage their users to send notifications to interested friends,” Facebook’s Tom Whitnah said.