Facebook Changes News Feed Ranking Algorithm
For those of you optimizing your News Feed distribution, Facebook just pushed an update tonight that changes the way application feed items are displayed to users without the app.
Essentially, feed items that link to pages that require adding the app to view will now get much lower Feed Rank than feed items that link to pages that can be viewed without adding the app. Facebook writes,
We hope that this change will improve the quality of our user’s experience when interacting with News Feed stories for Platform applications.
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