Increasing numbers of Facebook users are watching video, so the company announced today new ways of making sure that users see the videos most relevant to them. Facebook notes that video viewership has doubled in the past six months.
A video’s weight in the News Feed algorithm will now take into consideration how long a user has watched a video, in addition to number of views and engagement metrics such as likes, comments and shares. People who watch more videos should see more in the future, and those who scroll past videos will likely see fewer videos.
Facebook explained the new ranking guidelines for videos in a blog post:
The improvement we are making today considers whether someone has watched a video and for how long they watched it. We’re adding that to the factors we considered previously, which included likes, comments and shares. This change will affect all videos uploaded directly to Facebook.
This also helps us personalize News Feed based on people’s preference for watching video. People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed. Conversely, people who tend to skip over videos without watching them should expect to see fewer videos.
In our early tests, this improvement resulted in more people watching more videos that are relevant to them.
Readers: How often do you post videos?