Facebook is Being Careful to Avoid Advertising Overload

Any social network has to find a way to be profitable if it intends to keep shareholders and investors happy. Pinterest is working hard to integrate its advertising carefully, and in the face of possible ad-threshold, so is Facebook.

Aside from the direct marketing of in stream ads Facebook already set up to deliver a lot of advertising through company run pages. With the ability to select and cultivate which advertising and marketing you see, why would anyone want to see in stream ads? This is the fine line that Facebook must walk if it hopes to keep up its track record.

According to AdWeek, Mark Zuckerberg has publicly that the current strategy is working and there has never been a “meaningful drop in satisfaction.”