Facebook opened up its Canvas full-screen mobile ad experiences to developers with application-programming-interface access via the Canvas Creation API, which launched Monday.
The social network said in a blog post that the new API will allow developers to create solutions for advertisers using Canvas, such as in scaling creation, developing templates and delivering insights, adding:
Canvases are built with a simple set of components that are the building blocks of the experience. We narrowed the creation experience to a minimal set of features that can create powerful and compelling creative experiences, like photo, video, text, button, header, footer, store locator and product set.
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