Developers Can Start Adding Their Brushstrokes to Facebook Canvas via Its API

The new API will allow developers to create solutions for advertisers using Canvas, such as in scaling creation, developing templates and delivering insights

Facebook opened up its Canvas full-screen mobile ad experiences to developers with application-programming-interface access via the Canvas Creation API, which launched Monday.

The social network said in a blog post that the new API will allow developers to create solutions for advertisers using Canvas, such as in scaling creation, developing templates and delivering insights, adding:

Canvases are built with a simple set of components that are the building blocks of the experience. We narrowed the creation experience to a minimal set of features that can create powerful and compelling creative experiences, like photo, video, text, button, header, footer, store locator and product set. These flexible Canvas components are all now available via the API.

We know it’s important to understand how people experience Canvases to make them even better. That’s why we built out Canvas-specific metrics, including average view time and average scroll depth (how much of a Canvas people view.) We also added component-level breakdowns, so you can see where people clicked out of the Canvas. This helps businesses and creators make adjustments and iterate quickly.

Facebook also detailed successful uses of the Canvas Creation API by early testing partners:

  • Dynamic Canvas creation at scale: One of our partners, Smartly.io, has leveraged the API to make Canvas creation easy at scale (pictured above). Leveraging the API, the partner has created a template that can be filled dynamically with the relevant information from a catalog or another source. Using this, advertisers can create hundreds of Canvases on a product level in a seamless fashion.
  • Creative testing: MakeMeReach has built on top of our API to enhance the creative testing abilities. It allows creation of multiple versions of a Canvas with different creative elements. The advertisers can use this to test different creative elements quickly and focus most of their spending on the highest-performing Canvas.

  • Canvas insights: HYFN has built a Canvas insights tool. They have taken the metrics that are available through the API and overlaid it on Canvas in a visual way that makes decision-making and driving insights about different creative elements easier and actionable.

The blog post also pointed developers to a Canvas API overview webinar and documentation.