We saw some interesting Facebook campaigns this week that ranged from an in-house location application by Carl’s Jr. and Hardee’s to a Facebook profile makeover from Schweppes. We’ll look at each campaign’s goal, method of engaging users, and impact.
Carl’s Jr. and Hardee’s Happy Star Rewards
Goal: Engagement, Network Exposure, Page Growth, In-Store Spending
Core Mechanic: Check-ins with Androids and iPhones
Method: A user must download the 72andSunny-created iPhone or Android location app for their phone and then every time they check-in to a Carl’s Jr. or Hardee’s restaurant (limit three times a day) they work their way up to winning prizes. Currently a chance to spin The Wheel of Awesome — a prize awarding game we wrote about previously — is awarded on the first check-in, and then every fourth subsequent check-in, for a chance to win coupons, gift cards, electronics, movie tickets or other prizes that will be updated during the course of the year.
Impact: According to our PageData service, the Carl’s Jr. Facebook Page grew from 595,500 Likes on Dec. 15, 2010 when the app launched to 617,800 now. The Hardee’s Page grew from 399,200 to about 412,000.
Schweppes’ Profile Yourself
Goal: Engagement, Network Exposure
Core Mechanic: Interesting display of a Facebook user’s photos on their Facebook profile after installing the Profile Yourself app.
Method: The Profile Yourself app created by Super Social allows a user to display one large photo of themselves on their Facebook profile’s recently tagged photo panel for an interesting effect. Installing the app publishes to a user’s stream and creates a branded photo album.
Impact: Schweppes’ Facebook Page has shown moderate growth, according to PageData.
You can find more listings coming today in The Facebook Marketing Bible. Check it out to see other new campaigns including a music app for American Idol star Adam Lambert, an engagement campaign by The Jelly Bean Factory, a campaign to increase foot traffic to CVS convenience stores, and a sweepstakes by jewelry maker Ritani.