Featured Facebook Campaigns: Carl's Jr., Hardee's, Schweppes and Adam Lambert
We saw some interesting Facebook campaigns this week that ranged from an in-house location application by Carl’s Jr. and Hardee’s to a Facebook profile makeover from Schweppes. We’ll look at each campaign’s goal, method of engaging users, and impact.
Carl’s Jr. and Hardee’s Happy Star Rewards
Goal: Engagement, Network Exposure, Page Growth, In-Store Spending
Core Mechanic: Check-ins with Androids and iPhones
Method: A user must download the 72andSunny-created iPhone or Android location app for their phone and then every time they check-in to a Carl’s Jr.
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