What Facebook's Latest Update Means For Brands
Facebook's overhaul of privacy and publishing controls, plus the new tagging and sharing features, will require marketers to change their strategies for reaching desired audiences, says guest writer Lawrence Mak, product marketing manager at Context Optional.
Facebook announced a major overhaul of privacy and publishing controls on user profiles, plus new tagging and sharing functionality.
These changes mean that the strategy for reaching a desired audience will change.
More Precise Targeting For Deals
In addition to tagging both friends and non-friends, users will be able to tag content with location data. More importantly, deals won’t require a check-in, gaining more exposure as a result.
People won’t only see deals when they’re in the vicinity of a business, but well before arrival and long after departure from the area.
Marketers
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