Facebook begins testing new mobile Sponsored Story design
Facebook is trying out another new look for its mobile page-Like Sponsored Story ads, according to TechCrunch. The latest design features larger images to catch users’ eyes and more context to encourage users to convert directly from the mobile feed.
The design is similar to what Facebook introduced for mobile app install ads last month, with a horizontal image across the top, a longer description and more social context. Images and copy are pulled from a page’s cover photo, profile picture and about section, so advertisers should consider how well their cover photo works when scaled down to fit mobile and when a portion is blocked by their profile image.
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