Last April, Facebook bought photo-sharing startup Divvyshot, brought in its engineering team and made founder Sam Odio the product manager for its Photos application. And now, Odio and company have a new feature out for Facebook’s in-house photos application: automated face-tagging.
It works similar to face-recognition features on cameras and other photo software. Photos of people will now start showing rectangular outlines around their faces, if they’re not tagged already, with a text box beneath each rectangle allowing you to enter their names.
Photos have long been one of Facebook’s most popular features. Odio shares a couple more stats about it today: 99% of Facebook users have uploaded at least one photo, and more than 100 million photos are uploaded every day.
The new feature is now appearing in live tests, but has not yet rolled out. But by directing users to add more tags to photos, Facebook is likely to see the application getting even more growth and engagement.