Facebook Begins Testing Ads, In-App Purchases in Instant Games

Interstitial and rewarded video ads will begin appearing in games

Facebook is now testing interstitial and rewarded video ads in Instant Games, its HTML5 cross-platform gaming service that allows users to play asynchronous games with their friends in Messenger and News Feed.

The test is being held with “select game developers.”

In a blog post, Facebook product manager Mike Weingert commented on the test: “During this testing phase, Instant Games will use demand from Audience Network to deliver ads in-game, and players can expect to see ads during gameplay sessions in titles such as Blackstorm’s Everwing and FRVR’s Basketball FRVR.

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