Can Facebook Win the Battle Against Fake Likes?

Even for a network with seemingly endless resources, keeping Facebook activity authentic could be a long, uphill battle.

Fake Likes

Facebook has a problem with phony accounts, bots, spam and a bunch of bad practices that sink the engagement rate for Facebook business or personality pages. The problem is well known and documented, and now Facebook wants to work aggressively to stamp out the fake likes.

Time and again we learn Facebook has some pretty terrible engagement rates. For pages with just 1,000 fans, the rate is 0.6 percent, and the percentage only gets lower as the number of fans increases.

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