Facebook Touts Performance of Facebook Audience Network
Facebook usually declines to offer specific numbers about Facebook Audience Network, citing its newness, but the social network released a few nuggets in a Facebook Marketing Partners post.
Facebook usually declines to offer specific numbers about Facebook Audience Network, citing its newness, but the social network released a few nuggets in a Facebook Marketing Partners post.
According to Facebook:
- The majority of its mobile application install ads yielded cost per installs equal to or better than News Feed.
- The majority of installs from Facebook Audience Network delivered better lifetime values than those from News Feed.
- Link ads performed on par with News Feed.
- There are now 20 times more publishers using Facebook Audience Network than at this time last year, accounting for 6 percent of total time spent in mobile apps.
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