Facebook Application Developers Increasingly Using 3rd Party Facebook Ad Managers

One of the more popular ways for Facebook application developers to drive traffic to their applications is through the use of Facebook advertisements. With relatively low CPMs, it’s often more cost effective than traditional cost per install campaigns as the users are also targeted based on profile data. Today TBG, the company behind the ONE Media Manager, is announcing two new clients: Playdom and Napster.

Those who read this site should be familiar with Playdom as they are one of the leading social game developers (one of the top 10 developers on Facebook and behind the largest games on MySpace).