Facebook App Proves A Game-Changer for Obama Campaign
Answer: What is “targeted sharing” on Facebook? The question: How was the Obama campaign going to reach the millions of young people under 29 who had no listed phone numbers and flew under the radar -- just out of reach of pollsters and volunteers -- using the cellular network to communicate?
Answer: What is “targeted sharing” on Facebook? The question: How was the Obama campaign going to reach the millions of young people under 29 who had no listed phone numbers and flew under the radar — just out of reach of pollsters and volunteers — using the cellular network to communicate?
That was the problem the re-election effort faced in the final weeks of the campaign, according to a post on TIME political blog Swampland. Reaching young voters, who proved so important to Obama’s win in 2008, was critical to the campaign as the race tightened.
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