Facebook announces News Feed redesign to mirror mobile

In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics.

Facebook said in a blog post that it is doing this to create more consistency in the experience between desktop and mobile:

You may recall that last year we experimented with a complete redesign of News Feed for desktop and mobile.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in