Facebook has announced the ability to purchase Promoted Posts on mobile devices via the Pages Manager App. The application is only available on iOS devices.
The feature, available on desktop since late May, is now available through the latest version of the Pages Manager application. The announcement comes on the coattails of Facebook’s decision to discontinue the Reach Generator program in favor of the Promoted Posts product.
The ability to use Promoted Posts via mobile makes it easier for businesses to hand pick which posts they wish to promote to their fans. Pages, like users, are not able to reach all of their followers organically. Promoted Posts allows advertisers to make their page posts more prominent in more users news feeds. Because they appear in the news feed instead of in the right hand ads column, promoted posts are better suited for mobile impressions than other Facebook ads.
Besides being able to purchase ads through the app, users will also be able to see the amount of people reached through their promoted posts similar to how it is on desktop. According to Facebook, the feature has been heavily requested among businesses of all sizes.
Also in today’s update to Pages Manager, admins gained the ability to schedule their page posts via mobile.