Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.
When Facebook exec Carolyn Everson began her Advertising Week session about mobile video Monday morning, she threw quite a bouquet in the direction of her co-speaker, Mondelez vp of global media and consumer engagement B. Bonin Bough.
"[He's] arguably the most important change agent in marketing," said Everson, the social site's vp of global marketing solutions.
When it was Bough's turn to speak, he tossed a positive nugget about Facebook—which has struggled to find its e-commerce footing—that probably surprised the few hundred attendees at the Times Center in New York.
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