Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game

Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too much success to stop.

In April, Los Angeles-based MeUndies.com's ads employed pictures of scantily-clad models, but Facebook banned them. So the Web merchant last week began using stick-figure cartoons and links to its previously banned promos with headlines that read: "2 hot 4 Facebook." The parody ads got click-through rate three to five times higher than normal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in