Facebook and Britney Spears Team Up to Monetize through Virtual Gifts

Britney Spears is lending her name and image to a new line of virtual gifts available from her Facebook Page and the Facebook home page. Facebook users can give one free gift when they become a fan of Britney, or choose from five other gifts for 20 Facebook Credits, or USD $2 each (most Facebook Gifts normally cost $10 Credits, or USD $1). This is the first time any recording artist has branded virtual gifts.