Facebook Announced a Host of Analytics Updates at F8

Advanced machine learning and artificial intelligence power automated insights (in beta)

Facebook announced several analytics updates at its F8 developers conference in San Jose, Calif., Tuesday.

Engineering manager Amit Finkelstein said in a blog post that the social network has:

  • Added Facebook page interactions, such as Reactions and shares, to omnichannel analytics for websites, applications, services and bots.
  • Announced an open beta of automated insights (pictured above), which incorporate advanced machine learning and artificial intelligence.
  • Announced an open beta of custom dashboards, aimed at giving brands and agencies more flexibility over the data they see.
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